Our approach to AI strategy and Design

AI product strategy for
real-world impact

At Visual Logic, we see AI as a transformational capability, but we know it's not a magic bullet.

95% of generative AI pilots are failing.¹

The problem? Companies are rolling out a solution before they have a strategy.

Trying to “add AI” to your product without a clear plan leads to wasted spend, inconsistent experiences, and user mistrust.

Whether you’re integrating AI into a new product or your organization, a strategic approach is required. How well can AI meet my need? How will it carry out tasks effectively? How should it be displayed in the experience? To answer any of these questions, you need a solid understanding of your data environment, use cases, and the risks involved. And lucky for you, we’re here to help.

But when AI strategy works, the impact is undeniable.

Organizations with clear AI strategies report:

82%

of users don’t want to return to pre-AI workflows.²

70%

say AI dramatically reduces time spent searching and navigating systems.²

8.2 out of 10

user satisfaction for AI-enabled experiences.²

400k hours

hours reclaimed monthly — millions annually.²

How we help

We help teams design AI experiences that are empathetic, trustworthy, and aligned with business goals.

Leveraging AI thoughtfully can give you a competitive edge—but the real impact comes when that strength aligns with vision, execution, and communication.
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User Experience Design

Shape AI around real user needs, mental models, and expectations — so intelligence feels supportive, not overwhelming.
Product Strategy

Identify the right opportunities, define where AI fits (and where it doesn’t), and ensure every investment ladders up to business outcomes.
DesignOps & Delivery

Create the systems, workflows, and patterns that make AI scalable, governable, and maintainable across your product ecosystem.
Communication Design

Explain complex AI behaviors clearly — inside the product, across your org, and out in the market — so teams and customers understand the value.
Design Thinking at Scale

Equip your team to work confidently with AI through collaboration norms, decision-making frameworks, skills development, and ethical alignment.
AI Strategy Levers cover image
Designing AI experiences

How should AI show up in your product?

We break down the three levers that shape user interactions with AI, so teams can design AI features that build trust, not confusion.

Listen to the podcast episode

When you need help with AI strategy

AI challenges that sound familiar. If any of these hit close to home, your team likely needs a clearer strategy before you invest further.

You need to align executives, product, engineering, and design around an AI approach.

We create shared frameworks and narratives that get the entire organization rowing in the same direction.

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Your team is experimenting with AI, but nothing is sticking.

We help you identify high-value use cases and stop wasting cycles on pilots that won’t scale or deliver real value.

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You’re being asked to “add AI,” but no one agrees on what that means.

We bring structure, clarity, and a shared decision-making framework so teams move beyond vague ambition to actionable direction.

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You aren’t sure whether your data can actually support AI.

We assess your data environment, constraints, and opportunities so you only pursue solutions that are feasible and meaningful.

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Your product experience becomes confusing once AI enters the mix.

We design how intelligence should behave — what it should say, show, and do — so the experience feels trustworthy and usable.

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You’re worried about user trust, ethical risks, or unintended consequences.

We shape transparent, safe, and human-centered interactions so AI supports users rather than surprising or overwhelming them.

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You don’t just want an AI feature — you want an AI advantage.

We help you find where AI can differentiate your product in the market rather than simply keep pace with competitors.

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¹ Source: State of AI in Business 2025, MIT

² Source: Major NHS AI trial delivers unprecedented time and cost savings, Gov.uk