Growing Efficiencies
Product design for agriculture
From farm to supply chain, we craft experiences that drive efficiency, transparency, and growth. With purposeful UX design, we bring clarity to the complexity of modern agriculture.
We’ve solved complex problems for our clients.
Read more about our intuitive, human-centered designs for agriculture organizations.
Product StrategyWe grew farmer’s trust in digital tools by creating a personal, conversational, and high touch application.
Visual Logic helped Cargill increase digital sales conversion by redesigning their farming application to focus on trust, high-touch support, and decision-making confidence.
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User Experience DesignWe built a system from the ground up to power smarter farm operations — increasing yields and uptime.
A well-known and trusted farm equipment supplier came to us with a vision — one place for a farmer to securely manage their entire operation — fields, fleet, and profit. No one else in the industry had the data to power this sort of tool, and they were looking to disrupt the market with a streamlined solution.
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Intuitive design solutions for complex agriculture problems
Delivering intuitive, human-centered design for the agriculture ecosystem. Explore the breadth of our expertise.
Agronomics
Holistic approach using IoT to help farmers better predict outcomes.
Farm Operations
Streamline operations to ensure efficiency and increase profitability.
Fleet Monitoring
Manage your fleet with real-time data and insights from anywhere fuel levels, machine health, and job progress.
Precision Ag
Optimize field-level management of crops and equipment to increase yields and reduce inputs.
Water Management
Digitally planning, monitoring, and controlling water usage to maximize yield.
Grain Marketing
Using UX and transparency to build trust around AI-driven marketing applications.
In-Cab Displays
Easy to use auto-steering, section control, and data logging to enhance productivity and consistency with every pass.
Yield Prediction
Measures risks and performance accurately to help farmers prepare better.
Reporting
Instantly capture and analyze what’s happening in the field or with equipment to support better decision making.
Task Scheduling
Organize who does what, where, and when—keeping operations running smoothly and minimizing downtime.
Profitability
Identify the most profitable acres, uncover inefficiencies, and make data-driven decisions.
Seed Hybrid Analysis
Identifying which seeds perform best in specific conditions, leading to more informed selections and improved yield.
UX design for agriculture.
We can help.
Transforming vision into experience.
We believe design isn’t just a surface-level feature—it’s a powerful force that shapes strategy, teams, communication, and execution. From crafting bold product visions to scaling design teams and refining workflows, we ensure design drives meaningful, lasting impact at every stage of the process.
See our pricingResults that resonate
Discover how our UX expertise has transformed agriculture products and organizations.
Wayzata, MN
10k+ employees
3-year partnership
“Talent is next to none.”
Read Full ReviewWayzata, MN
10k+ employees
3-year partnership
Olathe, KS
10k+ employees
7-year partnership
“The product grew from having no userbase to being the dominant application in our industry in just a few years.”
Read Full ReviewOlathe, KS
10k+ employees
7-year partnership
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