What makes us, us.
The principles we live by.
Good humans doing meaningful work.
Here’s what its like to work with Visual Logic.
Think big. Make it real.
We’re pragmatic tinkerers, idealist doers, and radical logicians. We partner with you to unlock bold possibilities—crafting a vision that bridges user needs and business goals. But we don’t stop at ideas. We help you turn vision into strategy, and strategy into action—grounded in where your business is today, and built for where you want to go tomorrow.
See how we created a UX center of excellence
Reduce complexity.
Complexity doesn’t bother us—we run toward it. We break problems down, examine every piece, and reimagine them as clear, user-first experiences that just work. We’re experts at translating intricate systems and messy workflows into solutions that feel intuitive, purposeful, and built to scale.
Listen to “Getting to Simple is Hard“
Ask every question.
We don’t just take requirements at face value—we dig deeper to uncover the real problems behind the stated ones. That means asking why (a lot), challenging assumptions, and sometimes posing the so-called “dumb” questions to get to the smart answers. Because the right solution only comes from truly understanding what matters—for your users and your business.
Listen to “The Underlying Human Problem”
Prioritize honesty. Always.
Too often, tough conversations get pushed aside to keep the peace. But we believe that kind, direct honesty—even when it’s uncomfortable—is what builds trust, strengthens teams, and drives progress. We don’t shy away from the hard stuff, because clarity and candor are what move businesses forward.
Listen to “Overcoming Fear in Consulting”
Create partners, not clients.
We don’t show up with all the answers—we show up ready to listen, learn, and solve problems together. Our value lies in clarity, progress, and genuine collaboration. We build lasting partnerships rooted in trust, respect, and a shared commitment to people—because humans always come first.
Learn how our unique perspective changed digital grain sales
Never turn down a challenge.
Every domain has its own complexities—but at the core, it’s all problem-solving. We’re not intimidated by unfamiliar territory. In fact, we welcome it. Whether it’s a niche industry or a brand-new space, we bring curiosity, rigor, and a deep belief that no challenge is too big (or too ambiguous) to tackle. If it matters to your business, it matters to us.
Listen to “Designing for Defense & UX Challenges in Military Tech”
Just get started.
We don’t wait for clarity—we create it. The sooner we jump in, the sooner we find what doesn’t work, and the closer we get to what does. When vision is unclear, we build momentum by making—fast. Sketch it, test it, challenge it. Progress starts with action.
Listen to “Balancing Innovation and Execution in Product Teams”
Experience is a superpower.
Because we’ve been at this for over 30 years, we’ve likely solved a similar problem before — we find patterns repeat themselves and our long-standing collaboration means we anticipate each other’s thinking, challenge ideas with confidence, and move seamlessly from concept to execution.
Meet our team
Above all else, put humans first.
Every decision we make starts with people—what they need, how they think, and what will truly make their experience better. Technology, strategy, and design are just tools. Empathy is the driver. When we put humans first, the right solutions follow.
Listen to our Humans First Podcast