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Industry insights, podcast episodes, and more—all focused on putting humans first.
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The Green Grass Dilemma: When MVPs Fall Short
When MVPs fall short, users feel stuck—not empowered. Learn how to build Minimum Viable Products that actually lead to better outcomes and lasting value.
How Much Does UX Cost? A Real-World Guide to Strategic UX Investment
Wondering how much UX design really costs? Learn what drives the price—from quick wins to full strategy—and how to invest wisely in human-centered design.
Overcoming Fear in Consulting: Lessons from Getting Naked
Discover how overcoming fear in consulting and leadership leads to better business outcomes. Learn key insights from Patrick Lencioni’s book, Getting Naked, in this episode of the Humans First podcast.
The Three Models That Shape Every Product (And How to Use Them)
Unlock the secret to better product design by aligning the three key models: engineering, user, and design. Learn how misalignment can lead to failure and how intentional design creates seamless, user-friendly experiences. Listen to the Humans First episode now!
Domain Deep Dive & UX is the Secret Weapon in Financial Services
Explore the battle for financial data control in the age of open banking. As fintechs gain access to consumer data, traditional banks must evolve or risk losing relevance. Learn how UX, AI, and human-centered design are key to winning the data wars. Listen now!
How Long Does UX Design Take? Demystifying the UX Timeline
How long does UX take? Many companies underestimate the timeline, leading to rushed products and bad user experiences. This article breaks down the UX process, risks of short timelines, and how to set realistic expectations.
Defining Design - Discovering the Underlying Human Problem
Why do UX redesigns often fail? Because they don’t address the real problem. In this episode of Humans First, we explore how great UX is about trust, not just usability. Listen now!
Introducing Humans First - Getting to Simple is Hard
UX isn’t just about design—it’s about understanding people. In this episode of Humans First, we explore the hidden complexities of UX, from military and healthcare redesigns to why business leaders struggle to define its value. Listen now!
The UX Timeline - How Design Impacts Your Delivery Date
Does UX design add time to your project timeline? Yes and no. Find out why adding three months to the front end of your project saves big time in the end.
The Deeper Value of Enterprise UX Designers
No one singularly knows the root problem behind a newly-exposed problem. The deeper value of designers is our ability to gather the people—the domain experts, the people impacted by the problem, the product decision makers—to facilitate conversation and frame the problem together.
Consulting is Hard: Why Getting Naked is the Best Policy
As consultants, it's our job to speak up, be genuine, and own our mistakes.
A Lesson from Chick-fil-A: Don't Serve Chicken, Serve People
Chick-fil-A has established themselves as an organization who focuses on culture and values. They disrupt the old way of thinking about fast food as they take their customer's experience to the next level. Each of their highlighted service points can be translated to familiar steps in the UX/CUX process.
Do you know your user? The importance of user research.
Knowing your target users is the key to a great user experience. You simply can’t design a custom experience unless you have a deep understanding of the people using it. When you know your users, UX becomes a market differentiator because it gives customers the sense that the product is tailored to them.
Form is Functional: Why Design is More Than Gold Plating
The ideal user experience not only relies on usability and usefulness, but desirability. How something looks and makes us feel molds our perception of how it will work.
Frameworks: Proving the Value of High-Level Design Thinking
Invest in a good framework up front, and your customers, your designers, and your developers will benefit from it in the long run.
Why Human-Centered Design is an Expectation
A human-centered design approach helps growth minded businesses gain loyalty, grow their customer base, and realize revenues like never before.
UX Design Can Help You Break the Curse of Knowledge
The curse of knowledge can choke out empathy toward users, allow jargon to creep its way into your product, and create a tendency to build out complicated (and expensive) features that few will use.
Make the Case for User Testing: 7 Excuses You’ll Hear, and How to Change Their Minds
Customers are the driving force behind business strategy. It’s no longer enough to have a product that functions — there is now an expectation that a product should delight. The only way to know how someone feels when using your app, walking through your store, or calling your support team, is to let them tell you. We are in the age of the customer, and it’s high time we embrace it.
Is UX a form of marketing?
Our short answer? Yes. And here are our thoughts behind it. If you’re in marketing, you may not pay a lot of attention to user experience design. It might seem like something that should be confined...
Is It Too Late to Bring in UX?
Is your customer service call center flooded with calls? Is your product getting bad reviews online? Does it have a low retention rate? You’re not alone. It’s not uncommon for a company to find...
I know I need UX But My Team Doesn't
You see UX as a necessity. In a perfect world, you’d be given a healthy budget for it for every project you work on. You’re well acquainted with all of the benefits that UX provides for a product,...
GiveBox: How I Learned that UX Matters
Eight months ago, I walked into the offices of Visual Logic Group and began my uncertain journey as a UX intern. Before I stepped into the office, I knew nothing about what went into making a user...
UX Design is Not Art
UX design is not about what you like. It's about what works best for the end user.
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