Pricing & Value
We've always been radically transparent.
Our thoughts on engagement, approach, and the value of user experience & design thinking.
We're pragmatic tinkerers.
Idealist doers.
Radical logicians.
Albert Einstein said, "If I had 60 minutes to solve a problem, I'd spend the first 55 figuring out what the problem was." We see the same in our work—teams pushing hard but solving the wrong problems. Visual Logic helps you step back and see the forest for the trees. We take wayfinding seriously, spending most of our time thinking and tinkering so the last stretch delivers solutions that are not only effective, but market-differentiating.
Business constraints are real, but even small changes can make a big impact.
Our goal is to provide you the most value for your budget.
Tier 1
Quick Wins / Single-Function App
$25,000 - $150,000
Hours
150 - 500 hours
Duration
Typically runs 2-4 months
This tier fits best if you’re looking to:
Apply rapid UX discovery and best practices to identify high-value improvements.
Deliver focused design updates with minimal system disruption.
Improve usability and accessibility for select user journeys.
Refresh outdated workflows to match current user expectations.
Improve visual consistency across core screens and tasks.
Generate fast, measurable impact without major rework.
Examples
Hy-Vee: Online Shopping UsabilityTier 2
Complete Redesign / Enterprise Software
$150,000 - $500,000
Hours
500 - 1,500 hours
Duration
Typically runs 6-18 months
This tier fits best if you’re looking to:
Reimagine the end-to-end user experience through research and journey mapping.
Align workflows and interfaces with evolving business and user needs.
Build scalable design systems for consistency, efficiency, and accessibility.
Define interaction models that unify complex enterprise modules.
Validate design decisions through iterative prototyping and testing.
Reduce implementation risk and boost productivity across teams.
Tier 3
Strategic Design / Embedded Team
$275,000+/year
Hours
1,500+ hours/year
Duration
Typically ongoing
This tier fits best if you’re looking to:
Partner with your product team to embed design thinking into product strategy.
Facilitate cross-functional collaboration and capability building.
Lead ongoing research and iteration to keep pace with change.
Ensure alignment between design, engineering, and business goals.
Establish design leadership and governance across the ecosystem.
Build long-term UX maturity and measurable business impact.
There is no one-size-fits-all answer for experience design projects, but a general rule of thumb is one ux designer for every eight developers. We typically assign at least two resources to a project for flexibility.
Generator + Synthesizer
Why two is better than one
Our UX team makes sure bold ideas don't just spark—they stick. We balance creative exploration with thoughtful execution by bringing together two key mindsets: generators, who dream big and push boundaries, and synthesizers, who bring clarity, structure, and momentum. By creating space for both, we turn fresh thinking into real, impactful experiences.
Learn more
Team Dynamics
Over a decade of crafting each other
With nearly half our UX team having worked together for over a decade, we bring a deep well of shared knowledge, trust, and creative rhythm to every project. This long-standing collaboration means we anticipate each other's thinking, challenge ideas with confidence, and move seamlessly from concept to execution. It's a rare kind of compatibility that elevates both the work and the working experience — we genuinely like each other and think you'll like us too.
Meet our team
Principles
United by shared principles and humanity
We believe thinking big and asking hard questions leads to bold, meaningful work. You don't hire us to be quiet bystanders — you hire us to change the tide — to shift the gravity of your product or organization, and force challenging, messy conversations that get to the root of the problem. But we don't do it in a vacuum; we expect to collaborate, learn, and grow alongside our clients. We build lasting partnerships — the kind where we end up knowing birthdays, family names, and cheering you on long after the contract ends — because our number on priority is humans. Always.
Our principles
Looking for UX education?
We can do that too.
We help teams understand the value of UX and how to apply it effectively to their products and processes.
Tailored UX education and workshops designed to meet the unique goals, focus areas, and timeframes of your organization.
Collaborative and engaging sessions built on over 30 years of user-centered design experience
Created to empower participants with practical knowledge and a clear path to integrating UX thinking into their work.
UX Workshops
$10,000 - $25,000
Remote or On-site
Includes prep time, travel costs, workshops, and materials.
What to consider when thinking about your UX investment
Many teams want to improve user experience but underestimate what it truly costs—both financially and organizationally.
The bigger investment, the less complexity
Tesler’s Law reminds us: complexity never goes away—it only shifts. The best companies don’t try to erase it; they take it on themselves. By absorbing that burden in design and development, they free their users from it—delivering products that feel effortless, even when what’s underneath is anything but.
We’re more than just a UX design agency.
Transforming vision into experience.
We believe design isn’t just a surface-level feature—it’s a powerful force that shapes strategy, teams, communication, and execution. From crafting bold product visions to scaling design teams and refining workflows, we ensure design drives meaningful, lasting impact at every stage of the process.
Get to know us