Project Highlights

  • Collaborated with VIPER management to bridge users' needs with business goals
  • Immersed ourselves in the employee onboarding process to build empathy
  • Redesigned the 10-year old system to match the workflows and mental models of different employees and departments
  • Established a scalable design system to support growth, automation, and customization
  • Conducted usability testing in the developed staging system to ensure the system was usable for real employees

Project Details

Waterloo, IA

1,600+ employees

3.5 years

Project Cost

$500,000+

View our Pricing

The Challenge

Decrease training time and turnover

VGM Homelink helps patients secure in-home medical services, equipment, and supplies at the best prices by connecting insurers with providers. To support this work, more than 500 employees relied on VIPER—Homelink’s desktop software—to manage orders and serve customers.

When we began working with Homelink, VIPER was already a decade old. It was built on paper-based processes and aging technology. New features were added over the years to keep up with the company’s growth. The result was a complex and confusing system with inconsistent information structures and workflows. Training new employees took nearly six months, and most team members stayed in their roles for less than a year, costing VGM Group substantial time, money, and resources.

Knowing the system was a key to their success, they partnered with us to reimagine the experience. What resulted was a platform that’s easier to learn, more intuitive to use, and better connected to the full lifecycle of a patient’s care.

The Work

Here’s how we helped the VGM Group

From initial concepts through implementation, we partnered with VGM stakeholders to shape a product strategy rooted in clarity and usability—validating every step through hands-on testing with real users in a working environment.

“They asked the right questions to learn things about our business that even we didn’t know.”

Mike Mallaro
Mike Mallaro CEO, VGM Group
Read full review
tactic
Strategizing beyond a UI refresh

Instead of simply refreshing the VIPER interface, we reimagined the entire system around workflows and mental models of real employees across departments.

podiatry
Stepping into the shoes of the employee

To build real empathy, we immersed ourselves in the employee onboarding process, completing training and observing users in action.

stacks
Crafting a design system that scaled

We established a scalable design system and a structured information architecture to support growth, automation, and customization.

“Give me thirty minutes to learn this and I can do it. This will be better for younger, new people, since it’s user-friendly and web-based.”

VGM Homelink Employee
VGM Homelink Employee

The breakthrough: providing the right data at the right time

We streamlined the intake and referral process into a single, unified screen—used by anyone, anytime a new order is created. What was once a sprawling 12-tab form packed with hundreds of fields is now a dynamic, context-aware experience that shows only what’s relevant based on order type, such as work comp or group health.

Instead of overwhelming users with excessive data entry, we surfaced only the essentials—condensing hundreds of fields into a clean, focused workflow. Supporting details, like payer or physician info, are now handled through modals that appear only when needed. This clarity not only accelerates the process for experienced users but dramatically reduces the learning curve for new employees—driving greater accuracy and confidence from day one.

Before and after: from overloaded & outdated, to clear and contextual.

“I liked the visual aspect of all of the data. It’s so much easier to read and see the information. There are very few items that I don’t need—only the ones I use.”

VGM Homelink Employee
VGM Homelink Employee

The Impact

After the first release, 78% of users said the system was easier to use

We redesigned the interface from the ground up with smarter dashboards, focused workspaces, and flexible launch points tailored to how users actually work. Clearer language and thoughtful guidance reduced errors and boosted confidence, while our holistic approach ensured the new system fit seamlessly into VGM’s broader tech ecosystem.

The result? 78% of users said the new experience was easier to use, eliminating training woes and laying the foundation for long-term employee satisfaction and efficiency.


Explore additional case studies

Viasat Business Enablement – A scalable lead-to-cash redesign for a multi-BU future
User Experience Design

Creating an intuitive lead-to-cash redesign that scales across business verticals.

How Visual Logic helped Viasat modernize decades-old workarounds, reduce buying friction, and build an automation-ready lead-to-cash foundation scalable across business units.

Read more

We transformed a legacy home infusion pharmacy application to enable faster and safer patient care.
User Experience Design

We transformed a legacy home infusion pharmacy application to enable faster and safer patient care.

Brightree has spent fifteen years creating innovative, end-to-end solutions in the post-acute care industry.

Coming Soon