Building Focus

Product design for construction

We design tools that simplify operations, enhance collaboration, and keep projects moving. Through user-centered design, we transform day-to-day challenges into high-impact solutions.

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Navigation Design Personas Concept Modeling Component Libraries Concept Validation Usability Testing Accessibility UI Design Systems Service Mapping Microcopy Content Strategy

We’ve solved complex problems for our clients

Read more about our intuitive, human-centered designs for construction organizations.

Unified dealer workflows through UX design and product strategy | Visual Logic + Bobcat
User Experience Design

We unified Bobcat’s fragmented dealer ecosystem into a clear, scalable digital experience.

Visual Logic helped Bobcat transform fragmented dealer tools into a unified, scalable digital experience powered by strong UX design and workflow clarity.

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We designed a platform to help fleet managers make important logistical decisions & efficiently utilize their equipment.
User Experience Design

We designed a platform to help fleet managers make important logistical decisions & efficiently utilize their equipment.

One of the largest manufacturers of heavy construction equipment was looking to modernize their vehicle telematics solution—they wanted to give managers the ability to optimize their fleet.

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Service Operations UX & Install Quality | Visual Logic
User Experience Design

We designed tools to help Avanti double down on install quality and maintain superior service while expanding their markets.

Visual Logic designed tools for Avanti that streamlined field operations and service tracking, enabling the company to scale while saving $3M and maintaining superior install quality.

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Intuitive design solutions for complex construction problems

Delivering intuitive, human-centered design for the construction industry—from managing large fleets of heavy machinery, to sourcing supplies, creating quotes, and managing jobsite workflows. Explore the breadth of our expertise.

Fleet Management Dashboards

Giving fleet managers real-time data and insights across their fleet—track machine utilization and reduce downtime.

Vehicle Tracking & Telematics

Track machine locations, engine hours, fuel levels, and machine health.

Equipment Maintenance

Helping service managers keep their vehicles serviced on-time, according to factory recommendations.

Parts Ordering

Making it easy for the service department to quickly order the exact parts & consumables they need for their equipment.

Intuitive Quoting Tools

Enable sales reps to quickly get up to speed and deliver accurate estimates to their customers.

Visualizing Home Renovations with AI

Showcase design options instantly and empower homeowners to make more confident remodeling decisions..

AI Takeoffs

Speed up the estimating process by extracting window lists & measurements from project blueprints.

AI Photo Measurements

Accelerate project prep with AI photo measurement technology that captures accurate dimensions from any image, ensuring order accuracy.

Coordinating with Home Builders

Helping manufacturers ensure that they can build & deliver products exactly when the builder needs them.

Delivery Routing & Work Scheduling

Enhance delivery routing and work scheduling with smart construction logistics that reduce downtime, improve crew efficiency, and keep every job site running smoothly.

Window & Door Installation Process

Optimize the window and door installation process with guided digital workflows that increase accuracy, support installers, and deliver consistent, code-compliant results.

Resolving Installation Issues

Resolve installation issues faster with digital construction tools that improve job site visibility, streamline service workflows, and ensure high-quality project outcomes.

Giving fleet managers real-time data and insights across their fleet—track machine utilization and reduce downtime.
Track machine locations, engine hours, fuel levels, and machine health.
Helping service managers keep their vehicles serviced on-time, according to factory recommendations.
Making it easy for the service department to quickly order the exact parts & consumables they need for their equipment.
Enable sales reps to quickly get up to speed and deliver accurate estimates to their customers.
Showcase design options instantly and empower homeowners to make more confident remodeling decisions.
Speed up the estimating process by extracting window lists & measurements from project blueprints.
Accelerate project prep with AI photo measurement technology that captures accurate dimensions from any image, ensuring order accuracy.
Helping manufacturers ensure that they can build & deliver products exactly when the builder needs them.
Enhance delivery routing and work scheduling with smart construction logistics that reduce downtime, improve crew efficiency, and keep every job site running smoothly.
Optimize the window and door installation process with guided digital workflows that increase accuracy, support installers, and deliver consistent, code-compliant results.
Resolve installation issues faster with digital construction tools that improve job site visibility, streamline service workflows, and ensure high-quality project outcomes.
Our services

UX design for construction.
We can help.

Transforming vision into experience.

We believe design isn’t just a surface-level feature—it’s a powerful force that shapes strategy, teams, communication, and execution. From crafting bold product visions to scaling design teams and refining workflows, we ensure design drives meaningful, lasting impact at every stage of the process.

See our pricing
Product Strategy
User Experience Design
Design Thinking at Scale
Design Ops & Delivery
Communication Design

Results that resonate

Discover how our UX expertise has transformed construction products and organizations.

Glendale, AZ

1k+ employees

2+ year partnership

5
Jay Fruechte photo
Jay Fruechte

Senior Product Owner

“Visual Logic always quickly responds to business requests and needs, sometimes anticipating the need before the business had time to make the request.”

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5

Glendale, AZ

1k+ employees

2+ year partnership

Explore our latest insights

Your AI Strategy Needs More Than a Chatbot: Three Levers to Guide Your AI Strategy
Your AI Strategy Needs More Than a Chatbot: Three Levers to Guide Your AI Strategy

Define how your AI should behave before choosing interfaces. Learn the three levers—user intent, agency, and presence—that shape a trustworthy AI strategy.

Chick-fil-A vs McDonald's: Which Fast-Food App Has the Better UX?
Chick-fil-A vs McDonald's: Which Fast-Food App Has the Better UX?

In competitive markets, strong UX can tip the scales when users decide where to spend their money. We take a look at how Chick-Fil-A thoughtfully crafts a better app experience than McDonalds.

Most Teams Make Personas. Few Build Worlds.
Most Teams Make Personas. Few Build Worlds.

Most UX teams stop at deliverables. Learn how worldbuilding turns personas, journeys, and systems into believable, testable models that guide better design.