Services
User Experience Design
Design the systems, experiences, and interactions that turn complexity into clarity.
Does your software just work—or does it work for people?
Great UX starts long before pixels—it starts with understanding.
Stats, figures, and feature lists only tell part of the story. When they’re viewed in isolation, they can lead to surface-level decisions and missed opportunities. For over thirty years, we’ve chosen to look deeper — to uncover the real problems behind the data and design experiences that solve them for good.
Through research, prototyping, and testing, we discover what users truly need, how they think, and where your product can make life easier. Then we connect those insights with your business goals and technology realities to craft solutions that make sense — and make impact.
Our UX design work aligns teams around what really matters: people. The result isn’t just a smoother product experience — it’s one that builds trust, loyalty, and market advantage.
User experience design capabilities
Products succeed when they’re built with people in mind.
UX & CX design
Design for web, mobile, and enterprise software that balances usability and brand experience.
User research & discovery
Uncover what people need, how they think, and the context that shapes their decisions.
Persona & journey mapping
Translate insights into clear narratives that guide design and strategy.
Prototyping & concept validation
Test ideas early to build confidence and reduce costly rework later.
Usability testing
See how well your product actually works for people—and identify where it can work better.
Information architecture & navigation systems
Clarify structure so users can find what they need without friction.
Interaction design & motion principles
Create feedback and flow that make technology feel responsive and match users’ mental models.
UI design systems & component libraries
Build scalable design frameworks that keep experiences consistent as products evolve.
Modeling & service mapping
Visualize how people, products, and systems connect—aligning mental models, workflows, and touchpoints to reveal opportunities for improvement.
Accessibility & inclusivity audits
Ensure every user can engage with your product—no exceptions.
Content strategy & microcopy
Craft the language and tone that guide, reassure, and reflect your brand voice.
Concept design & experience vision
Translate strategy into early concepts that explore possibilities, align teams, and set a clear product direction.
Design that starts with empathy and ends with clarity.
We embed with your team to discover pain points, test assumptions, and shape experiences grounded in data and empathy.
Learn more about working with usWhen you need user experience design
Design challenges that sound familiar. If any of these hit close to home, your team is likely solving problems your users don’t actually have.
Human-centered products perform better, because they connect better.
When your product truly fits your users’ world, every metric improves. If you’ve ever wondered why UX design is worth the investment, the answer is simple: Support costs drop. Retention grows. Teams work more efficiently. Satisfaction spreads.
We help you design with purpose, empathy, and clarity—so users don’t just complete tasks, they come back.
See our pricing- Higher user satisfaction and retention
- Faster delivery and adoption with clearer decisions
- More confident product direction
- Builds trust through intuitive experiences
- Reduces support costs and rework
- Strengthens team alignment across disciplines
See it in action:
User experience design case studies
Explore real projects where UX design improved clarity, usability, and performance across industries.
User Experience DesignWe turned complex manufacturing data into a unified, trustworthy experience for builders and contractors.
Visual Logic helped Pella unify complex manufacturing data across multiple systems into a single, trustworthy B2B experience for contractors and builders to track orders and service.
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User Experience DesignWe modernized the giving experience and bridged the physical-digital divide.
Visual Logic modernized Compassion International’s giving journey, bridging the physical-digital divide to streamline mobile sponsorship, resulting in the organization's highest ever digital response rate.
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User Experience DesignWe unified Bobcat’s fragmented dealer ecosystem into a clear, scalable digital experience.
Visual Logic helped Bobcat transform fragmented dealer tools into a unified, scalable digital experience powered by strong UX design and workflow clarity.
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User Experience DesignWe created safer threat detection through improved hierarchy and enhanced situational awareness.
Visual Logic enhanced NIITEK's IED detection software by improving visual hierarchy, adding historical threat data, and increasing readability for soldiers operating the GPR system in high-stakes environments.
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User experience design articles & insights
How Framing Your Design Determines Its Success
Success in UX isn't just about the quality of your pixels—it's about how you communicate them. Learn how to design for your stakeholders and engineers to move your projects across the finish line.
Chick-fil-A vs McDonald's: Which Fast-Food App Has the Better UX?
In competitive markets, strong UX can tip the scales when users decide where to spend their money. We take a look at how Chick-Fil-A thoughtfully crafts a better app experience than McDonalds.
Most Teams Make Personas. Few Build Worlds.
Most UX teams stop at deliverables. Learn how worldbuilding turns personas, journeys, and systems into believable, testable models that guide better design.
UX design is one piece of the full stack
Great products happen when strategy, design, delivery, and communication work together.
UX design makes complex systems feel human—but its real strength shows when it aligns with strategy, delivery, and communication.
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