Managing Confidence
Product design for banking & fintech
We design financial experiences that feel effortless, human, and trustworthy. With empathy and deep industry know-how, we build tools people actually want to use.
We’ve solved complex problems for our clients.
Read more about our intuitive, human-centered designs for banking & fintech organizations.
Communication DesignWe created an all encompassing go-to-market strategy for digital banking.
Visual Logic developed a unified go-to-market strategy for Jack Henry’s digital banking platform, translating complex technology into a clear, human-centered sales narrative.
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User Experience DesignWe designed a digital retirement planning experience that rebuilt users’ trust to invest with confidence.
See how Visual Logic helped Principal Mexico rebuild trust and empower customers with a self-service retirement planning tool that drives real adoption.
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Product StrategyWe shaped the North Star vision for dozens of design-led products.
Jack Henry, a provider of industry leading technology solutions to community banks and credit unions, was building an entirely new tech stack —no simple task in the FinTech industry. While that solved an engineering problem, it still left users bouncing between back-office tools throughout the day.
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Human Centered DesignWe established a modern design system to build trust with users.
Principal, a trusted investment and insurance provider, recognized that they needed a digital experience that matched their strong reputation in the industry. They partnered with us to create a flexible and approachable design system that would make it easier for their users to accomplish their goals with confidence and ease, and their internal team to continue building for the future.
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Design Thinking at ScaleWe guided internal teams in building a joint vision of process, structure and purpose.
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Intuitive design solutions for complex banking and fintech problems
Delivering intuitive, human-centered design for banking and finance systems. Explore Explore the breadth of our expertise.
AI-Powered Back Office
A unified back-office platform where tools, data, and AI agents work together—streamlining ops, approvals, and servicing across the entire bank.
Entity Management
Tools for organizing customer accounts, business relationships, and legal entities under a unified profile.
Digital Donations
UX for giving platforms that support one-time and recurring donations, donor history, form building and reporting.
Investment Platforms
Helping users understand and manage mutual fund accounts and retirement planning through simple, guided digital experiences.
Behavioral Finance UX
Applying human-centered design to support better budgeting, planning, and financial literacy outcomes.
Business & Treasury
Banking and admin tooling for business banking, treasury management, cash management, and managing roles & permis
Reports & Dashboards
Empowering leaders with no-code tools to explore, filter, and visualize real-time financial data—without relying on analysts.
Core Integrations
Design for integration with banking cores, investment platforms, and third-party APIs to ensure data flows where it should.
Omni-channel Banking
Creating cohesive experiences across web, mobile, in-branch, and call center tools to support seamless service delivery.
Financial Wellness Tools
Helping users understand spending, savings, and investment habits with actionable insights.
KYC & Identity Verification
UX patterns for verifying customer identity digitally, securely, and with minimal friction.
Roles & Permissions
Designing admin tools to manage user access, approval flows, and data visibility across teams.
UX design for banking.
We can help.
Transforming vision into experience.
We believe design isn’t just a surface-level feature—it’s a powerful force that shapes strategy, teams, communication, and execution. From crafting bold product visions to scaling design teams and refining workflows, we ensure design drives meaningful, lasting impact at every stage of the process.
See our pricing
UX is the Secret Weapon in Financial Services
We talk with Lee Wetherington, Senior Director of Corporate Strategy at Jack Henry about why UX plays a bigger role in banking than ever before.
Listen to the podcast episodeResults that resonate
Discover how our UX expertise has transformed banking and fintech products and organizations.
Monett, MO
6k+ employees
7+ year partnership
“The Visual Logic team has an impressive group of design strategists that can solve very difficult product problems in simple and human-centric ways.”
Read Full ReviewMonett, MO
6k+ employees
7+ year partnership
Monett, MO
6k+ employees
7+ year partnership
“They’re great at taking what are sometimes very technical or complex ideas and turning them into stories anyone can understand”
Read Full ReviewMonett, MO
6k+ employees
7+ year partnership
Explore our latest insights
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Define how your AI should behave before choosing interfaces. Learn the three levers—user intent, agency, and presence—that shape a trustworthy AI strategy.
Chick-fil-A vs McDonald's: Which Fast-Food App Has the Better UX?
In competitive markets, strong UX can tip the scales when users decide where to spend their money. We take a look at how Chick-Fil-A thoughtfully crafts a better app experience than McDonalds.
Most Teams Make Personas. Few Build Worlds.
Most UX teams stop at deliverables. Learn how worldbuilding turns personas, journeys, and systems into believable, testable models that guide better design.