Review

“They’re great at taking what are sometimes very technical or complex ideas and turning them into stories anyone can understand”

Project Highlights

  • Unified product, marketing, and sales under one go-to-market strategy
  • Clarified messaging for complex fintech products, enabling executives for key product launches
  • Designed and developed Jack Henry websites, including API documentation and digital experiences
  • Validated product experience through competitive usability studies
  • Expanded and equipped an internal go-to-market team for long-term success

Project Details

location_on Monett, MO

group 6k+ employees

handshake 7+ year partnership

Project Cost

sell $500,000+/yr

View Pricing
Eric Batterson

Eric Batterson

Product Design Director 5.0
Banking & Fintech
Challenge
What goals or objectives did you hire Visual Logic to accomplish?

"We’ve had a lengthy relationship dating back to 2017, but I’ve only been working directly with them for one year when I switched to a different internal group. They work on automating our internal marketing division. We’re a fast-moving, iterative group that’s run like a startup, so we needed a team that could keep up with us. Because we’re a big company, we’re not used to the quick pace, but the marketing group does."

Solution
Describe the scope of work in detail.

"Specifically, they’ve helped with continually updating sales materials including our group’s unique website, sales presentation, incredibly technical documentation for auditors. They’ve worked on a full breadth of things.

During the first couple of years — when I wasn’t working with them — I believe they were doing UI and UX work on some early products. Once those were going, they shifted into a sales and marketing services provider. This speaks to their range of capabilities. They’ve not only built some of our software but helped empower our sales team to have the information necessary to sell it. They’ve also helped us prepare our customers to position the software for resale to their customers."

Results
What were the measurable outcomes that demonstrate success?

"One example is the due diligence documentation I talked about. Banks are under lots of pressure to show that they’ve done everything possible to be secure and that they’ve dotted all their “I”s and “T”s crossed. This means they get audited often and have to pull together information on all the services they use, including the 3rd-party services like ours. Visual Logic helped us put together a pre-canned package of all the things a bank or credit union would need to answer an auditor’s questions.

It’s a complex, complicated thing that Visual Logic made very visually appealing. We’ve gotten great feedback from financial institutions that have seen it or use it. I’ve personally been in pitch meetings where we’ve shown companies a documentation package we created just for them and they’ve taken huge sighs of relief. It’s a huge win for our customers.

Anoher example is the sales material they’ve helped us refine and better. We had old, terrible stuff on our sales team, but in the last six months alone we’ve generated dozens of new presentations specific to our products that have helped us sell like never before."


Describe their project management.

"They’ve done incredibly well. They have a Slack channel within our company and we speak 3–4 times a week depending on what’s going on; sometimes we speak every day. Sarah (Senior UX Designer), who manages the projects predominately, is phenomenal, which takes a lot of my worries away. She does a great job of understanding what our business is. We treat them like part of our internal team."

Reflection
What did you find most impressive or unique?

"Their level of involvement has made them part of our team. They took the time to understand what we were doing and that allows us to talk and communicate with them like a team member. We don’t have to re-explain things to them; it’s a seamless transition of knowledge that gets tasks done. They’re also great at taking what are sometimes very technical or complex ideas and turning them into stories anyone can understand, usually through written or visual representations.

Treat them like a part of your team. Get them involved and knock down the walls between you. Don’t treat them like a 3rd party, because then the magic won’t happen."


What are some areas for improvement?

"No areas for improvement noted."

Review originally collected via Clutch.