Work
Discover our UX case studies in healthcare, finance, logistics,
and beyond—where strategy meets great design.
Product StrategyWe grew farmer’s trust in digital tools by creating a personal, conversational, and high touch application.
Visual Logic helped Cargill increase digital sales conversion by redesigning their farming application to focus on trust, high-touch support, and decision-making confidence.
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Communication DesignWe created an all encompassing go-to-market strategy for digital banking.
Visual Logic developed a unified go-to-market strategy for Jack Henry’s digital banking platform, translating complex technology into a clear, human-centered sales narrative.
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User Experience DesignWe created safer threat detection through improved hierarchy and enhanced situational awareness.
Visual Logic enhanced NIITEK's IED detection software by improving visual hierarchy, adding historical threat data, and increasing readability for soldiers operating the GPR system in high-stakes environments.
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User Experience DesignWe turned complex manufacturing data into a unified, trustworthy experience for builders and contractors.
Visual Logic helped Pella unify complex manufacturing data across multiple systems into a single, trustworthy B2B experience for contractors and builders to track orders and service.
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DesignOps and DeliveryWe augmented an embedded UX team to bring clarity to a complex e-commerce experience.
Visual Logic augmented Pella's e-commerce team, transforming UX from a bottleneck to a catalyst by introducing research, design ops, and co-creating a strategic foundation for omni-channel experiences.
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User Experience DesignWe upgraded a flagship missile defense system to maximize situational awareness and minimize cognitive load.
Visual Logic redesigned Raytheon's flagship missile defense C2 system to maximize situational awareness, minimize cognitive load, and make complex, life-saving operations 'walk-up easy'.
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Design Thinking at ScaleWe pioneered a design culture to drive human-centered innovation within the DoD.
Visual Logic helped SRC establish a Human-Centered Design Center of Excellence, transforming their engineering culture to drive product usability and human-centered innovation within the DoD.
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User Experience DesignWe designed the next generation of analysis tools to deliver safer vehicles with quality code.
Visual Logic partnered with Woven by Toyota to design the next generation of intuitive debugging tools, making complex vehicle software analysis faster, traceable, and trustworthy for engineers.
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User Experience DesignWe improved learnability and retention by reimagining a legacy system.
Visual Logic redesigned VGM Homelink's legacy platform, VIPER, into an intuitive system that reduced employee training time, decreased turnover, and increased user confidence.
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User Experience DesignWe reimagined unmanned ground vehicle operations with gaming-inspired augmented reality.
Visual Logic reimagined the U.S. Army's UGV control experience, using gaming-inspired AR, 3D heads-up displays, and intuitive controls to create a field-ready Operator Control Unit that exceeded expectations.
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User Experience DesignWe designed tools to help Avanti double down on install quality and maintain superior service while expanding their markets.
Visual Logic designed tools for Avanti that streamlined field operations and service tracking, enabling the company to scale while saving $3M and maintaining superior install quality.
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User Experience DesignWe unified Bobcat’s fragmented dealer ecosystem into a clear, scalable digital experience.
Visual Logic helped Bobcat transform fragmented dealer tools into a unified, scalable digital experience powered by strong UX design and workflow clarity.
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User Experience DesignWe enhanced operator instincts with multisensory design for a handheld mine detector.
Visual Logic transcended screen design for Chemring’s handheld mine detector, using multisensory design (haptic, audio, visual) and ergonomic input to supercharge operator instinct and confidence in the field.
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User Experience DesignWe modernized the giving experience and bridged the physical-digital divide.
Visual Logic modernized Compassion International’s giving journey, bridging the physical-digital divide to streamline mobile sponsorship, resulting in the organization's highest ever digital response rate.
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User Experience DesignWe Redesigning internal systems — ensuring staff can focus on what matters most: supporting children in need.
Learn how Visual Logic used UX research and workflow redesign to help Compassion reduce exception time, improve learnability, and empower staff to resolve supporter needs faster.
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User Experience DesignWe reimagined a legacy Counter-UAS system, creating a visionary solution designed to out pace the competition.
Visual Logic overhauled a legacy Counter-UAS Command & Control (C2) system, leveraging deep domain knowledge to increase threat ID speed and decrease engagement time, securing a long-term partnership.
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User Experience DesignWe designed an AI-driven energy prediction tool for the U.S. Army’s robotic combat vehicles.
Visual Logic designed an intuitive AI-driven energy prediction tool for the U.S. Army's robotic combat vehicles, enabling operators to plan, manage, and execute complex missions with confidence and precision.
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Product StrategyWe developed a strategy to redistribute the workload and maximize the capacity for good.
Visual Logic partnered with Feeding America to develop a service design strategy that increases food distribution capacity by empowering local agencies through personas and co-leadership.
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User Experience DesignWe revealed the hard truth: usability alone won’t win in online grocery shopping.
Visual Logic evaluated Hy-Vee's Aisles Online, revealing that high usability masked low satisfaction. We provided data-backed insights to align the design with shopper expectations and improve the omnichannel experience.
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Product StrategyWe conceptualized a connected military medical response system for enhanced decision-making under pressure.
Visual Logic designed a responsive, multi-device solution to enhance military MedEvac, providing real-time data, seamless coordination, and reduced cognitive load for frontline EMTs and treatment staff.
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User Experience DesignWe designed a digital retirement planning experience that rebuilt users’ trust to invest with confidence.
See how Visual Logic helped Principal Mexico rebuild trust and empower customers with a self-service retirement planning tool that drives real adoption.
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DesignOps & DeliveryWe built our client a full design system to deliver cohesive defense solutions.
Visual Logic built a full design system for SRC's defense and intelligence products, unifying siloed teams and aligning software with modern UX, accessibility, and MIL-STD-1472 interaction standards.
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User Experience DesignRe-designing ad experiences that respect attention and create measurable value.
How Visual Logic helped Viasat shape the strategy, concept models, and early designs behind its emerging in-flight advertising platform — balancing passenger experience with real business value.
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User Experience DesignCreating an intuitive lead-to-cash redesign that scales across business verticals.
How Visual Logic helped Viasat modernize decades-old workarounds, reduce buying friction, and build an automation-ready lead-to-cash foundation scalable across business units.
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User Experience DesignTransforming an airline portal into a scalable and branded in-flight Wi-Fi experience.
How Visual Logic helped Viasat redesign its in-flight Wi-Fi portal with a scalable UX framework, modular design system, and airline-ready product strategy.
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User Experience DesignWe streamlined specialty therapy initiation to improve patient outcomes.
For over 15 years AssistRx has been in the business of accelerating patient access to therapy. These drugs are often expensive specialty medications that require prior authorization from the patient’s insurance.
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User Experience DesignWe modernized how truck-and-trailer chassis alignment tooling can increase repair speed and efficiency.
Realigning a truck or trailer chassis after an accident involves sensors, software, and heavy realignment tools. Our research and design produces data viz and software to ensure accuracy and efficiency.
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User Experience DesignWe streamlined the workflow for production line operators reporting issues & tracking productivity.
Blue Bunny, one of the largest ice cream makers in the U.S, asked us to help them optimize the usability of the tablet interface used by operators on every production line across their 4 plants.
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User Experience DesignWe transformed a legacy home infusion pharmacy application to enable faster and safer patient care.
Brightree has spent fifteen years creating innovative, end-to-end solutions in the post-acute care industry.
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Product StrategyWe took space wargaming to the next level with an elite, AI-driven experience.
FTI is a defense tech company developing next-generation space wargaming software. Their leadership had big ideas and a capable engineering team, but lacked internal resources to make the vision tangible.
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Product StrategyWe shaped the North Star vision for dozens of design-led products.
Jack Henry, a provider of industry leading technology solutions to community banks and credit unions, was building an entirely new tech stack —no simple task in the FinTech industry. While that solved an engineering problem, it still left users bouncing between back-office tools throughout the day.
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User Experience DesignWe built a system from the ground up to power smarter farm operations — increasing yields and uptime.
A well-known and trusted farm equipment supplier came to us with a vision — one place for a farmer to securely manage their entire operation — fields, fleet, and profit. No one else in the industry had the data to power this sort of tool, and they were looking to disrupt the market with a streamlined solution.
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User Experience DesignWe designed a platform to help fleet managers make important logistical decisions & efficiently utilize their equipment.
One of the largest manufacturers of heavy construction equipment was looking to modernize their vehicle telematics solution—they wanted to give managers the ability to optimize their fleet.
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User Experience DesignWe constructed a flexible system for a range of command and control scenarios.
Numerica develops advanced tracking and sensor fusion technology. Their platform provides command-and-control (C2) capabilities for managing sensors, correlating data, and engaging targets with precision.
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Human Centered DesignWe established a modern design system to build trust with users.
Principal, a trusted investment and insurance provider, recognized that they needed a digital experience that matched their strong reputation in the industry. They partnered with us to create a flexible and approachable design system that would make it easier for their users to accomplish their goals with confidence and ease, and their internal team to continue building for the future.
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Design Thinking at ScaleWe guided internal teams in building a joint vision of process, structure and purpose.
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