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Discover our UX case studies in healthcare, finance, logistics,
and beyond—where strategy meets great design.

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Online Grocery Usability Testing & User Model UX | Visual Logic
User Experience Design
We revealed the hard truth: usability alone won’t win in online grocery shopping.

Visual Logic evaluated Hy-Vee's Aisles Online, revealing that high usability masked low satisfaction. We provided data-backed insights to align the design with shopper expectations and improve the omnichannel experience.

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Designing a human-centered in-flight advertising platform for Viasat | Visual Logic
User Experience Design
Re-designing ad experiences that respect attention and create measurable value.

How Visual Logic helped Viasat shape the strategy, concept models, and early designs behind its emerging in-flight advertising platform — balancing passenger experience with real business value.

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Viasat Business Enablement – A scalable lead-to-cash redesign for a multi-BU future
User Experience Design
Creating an intuitive lead-to-cash redesign that scales across business verticals.

How Visual Logic helped Viasat modernize decades-old workarounds, reduce buying friction, and build an automation-ready lead-to-cash foundation scalable across business units.

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UX design for airline Wi-Fi portals | Viasat One-Fi case study
User Experience Design
Transforming an airline portal into a scalable and branded in-flight Wi-Fi experience.

How Visual Logic helped Viasat redesign its in-flight Wi-Fi portal with a scalable UX framework, modular design system, and airline-ready product strategy.

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