Work

Discover our UX case studies in healthcare, finance, logistics,
and beyond—where strategy meets great design.

Digital Banking Go-to-Market Strategy | Visual Logic
Communication Design
We created an all encompassing go-to-market strategy for digital banking.

Visual Logic developed a unified go-to-market strategy for Jack Henry’s digital banking platform, translating complex technology into a clear, human-centered sales narrative.

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We shaped the North Star vision for dozens of design-led products.
Product Strategy
We shaped the North Star vision for dozens of design-led products.

Jack Henry, a provider of industry leading technology solutions to community banks and credit unions, was building an entirely new tech stack —no simple task in the FinTech industry. While that solved an engineering problem, it still left users bouncing between back-office tools throughout the day.

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We established a modern design system to build trust with users.
Human Centered Design
We established a modern design system to build trust with users.

Principal, a trusted investment and insurance provider, recognized that they needed a digital experience that matched their strong reputation in the industry. They partnered with us to create a flexible and approachable design system that would make it easier for their users to accomplish their goals with confidence and ease, and their internal team to continue building for the future.

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Digital retirement planning UX for Principal Mexico | Visual Logic
User Experience Design
We designed a digital retirement planning experience that rebuilt users’ trust to invest with confidence.

See how Visual Logic helped Principal Mexico rebuild trust and empower customers with a self-service retirement planning tool that drives real adoption.

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Pushpay
Design Thinking at Scale
We guided internal teams in building a joint vision of process, structure and purpose.

Project description goes here...

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