“Talent is next to none.”

Project Highlights

• Interviewed farmers and evaluated sales call interactions to identify what customers value most in the relationship
• Determined that confidence—not usability or data—was the primary obstacle
• Built an AI-driven strategy that delivered timely, relevant information to help users make smarter, more confident decisions
• Created a scalable design system to ensure consistency and efficiency
• Delivered a forward-looking product vision rooted in real user behavior