Review
“They were very easy to work with throughout the engagement and delivered a high quality of work from day 1.”
Project Highlights
- Developed end-to-end supporter journey maps for Compassion-sponsored events to inform engagement strategy and strengthen sponsorship retention
- Found that once supporters decided to sponsor, the specific child was less of a deciding factor, enabling a more streamlined digital experience
- Enhanced the digital journey by identifying opportunities to deliver educational content and increase supporter trust and confidence
- Created email and social campaigns to increase engagement and buy-in
- Achieved Compassion’s highest QR-code response rate to date, with 85% of tour sponsorships completed on mobile rather than paper
Project Details
Colorado Springs, CO
1k+ employees
1-year partnership
Project Cost
Confidential
Paul H.
Nonprofit Challenge
"Increase digital transactions (over paper forms) to reduce risks and improve user experience, develop a user-friendly, mobile first check out experience for live event attendees."
Solution
"Visual Logic was engaged to deliver on two key streams of work:
1. Refine the existing checkout flows to be unified and mobile friendly.
2. Reimagine the customer and user experience of learning about and choosing a child for sponsorship, the checkout process, and encouraging more sponsorships and add-ons through passive involvement, education, and intrigue.
Key Deliverables:
• Protopersonas - descriptions of the target audience to help direct the design philosophy.
• Journey (or Mental Model or Service Blueprint) - charting the customer’s actions, decisions, and mental modalities for the selection and checkout process.
• Mobile Framework - sketches of the basic templates, site navigation, and interactions needed to complete the journey above.
• Wireframes - low fidelity screen designs for the “sunny day” workflows with internal validation
• High Fidelity screen designs - final digital outputs and layout specifications to be used by development."
Results
"Visual Logic met the deliverable schedule and came in under budget on our project in terms of hours spent. Our internal teams were highly satisfied and the final checkout cart delivered our highest digital response rates in history. We were highly satisfied."
"Visual Logic delivered on time and was responsive to shifting (internal) priorities and needs throughout the project. They were very easy to work with throughout the engagement and delivered a high quality of work from day 1."
Reflection
"Integrity, professionalism, ability to quickly diagnose an issue and move from idea gathering to customer-centered solutions."
"None that I can think of. We were highly satisfied."
