"Visual Logic started with a series of phone interviews with 50–75 users that were customers or potential customers. They then compiled the qualitative and quantitative data into an easy-to-read format. After that, we made assumptions about what the UI should look like and designed it. Then we interviewed 50–100 people to get feedback, leading to a second revision. Finally, we released the new interface to the public."

"We used quantitative and qualitative data to validate the new interface and compare it against the current website and application. We tracked site conversion metrics, bounce rate, and usability, which was a big part of the project.

We needed to streamline the onboarding process for our users, and we were able to test that at the beginning to see multiple users having the same challenges. We applied UX to solve the problem and then released it to the public to watch it get solved via screen sharing and quantitative analysis. After we released it, three months later, we did the same process of interviewing people to make sure we were standing in the same place."

"They did pretty well. Visual Logic gave us access to their Jira instance and Slack. We exceeded all deadlines as well. What took the longest was our initial need to interview non-customers, who were harder to find. Beyond that, we nailed the timeline."

"Visual Logic had no knowledge of our industry at first, so they spent time studying it before we did business together. That was a unique angle. They also were really specific in describing the problems we were facing.

In addition, I was impressed with their interview process in which they go out, talk to customers, and pull information out of them. That was super good to have in a research project."

"It was a perfect project across the board. We could always move faster, but we wanted to do it right. We were happy with the quality and delivery of it."