Review
“We won the business only because of the Visual Logic team’s visual skills. They’re so good at what they do.”
Project Highlights
- Crafted design concepts that helped secure Accenture’s bid with TABCorp
- Completed in-depth user research
- Redesigned the end-to-end user experiences for sports, racing and novelty betting leading to increased usage and revenue
- Transformed a complicated spreadsheet style experience into something easy and interactive
- Created rich graphics, workflows, and data visualization to add an element of gamification
Project Details
San Francisco, CA
10,000+ employees
9-month partnership
Project Cost
$100,000 - $500,000
Karthik Iyer
Entertainment Challenge
"We needed someone to help with design."
Solution
"Initially, Visual Logic helped us with our competitive bid. They developed some visual options for the business team to show what the betting interface could look like. Once we won the business, they were involved in designing the visual interface for us."
Results
"We won the business only because of the Visual Logic team’s visual skills. They’re so good at what they do. The client asked for an online betting experience, and we ended up building a gaming experience. What Visual Logic built was insightful."
"Andy acted as the project manager, ensuring the scope of work was delivered on time. They flew down to us, and Andy was with us for almost a month during the process."
Reflection
"Andy has become a friend of mine, and we’ve stayed in touch for over ten years. When an opportunity comes around, I wouldn’t hesitate to work with Visual Logic.
Don’t hesitate to engage with this innovative firm."
"If they’re able to expand their business to the development side, that could help a lot."
