Andy Van Fleet
Partner & UX Strategist
at Visual Logic since 2001
As the Managing Partner at Visual Logic, Andy has a passion for building businesses, cultures and user experiences. He believes creating a culture which fosters collaboration, creative freedom and honest interactions directly influences the quality of user experience solutions.
With over 20 years of experience in the UX field, he has worked on hundreds of solutions for customers in a variety of industries including: agriculture, military, commercial, financial, insurance and e-commerce. One of his most memorable projects was creating a touch-screen interface for an armored vehicle used to detect plastic IEDs.
A designer at heart, Andy is energized every time he opens Photoshop, Illustrator or his Faber-Castell colored pencil case. A family history of entrepreneurship drew him to start his own business in 2001, which became Visual Logic in 2011. The ability to think creatively and understand complex business challenges has helped him and his business partner grow Visual Logic to 15 people and land a spot on the prestigious Inc. 500 list.
When he’s not working, Andy loves to travel, exercise and spend time outdoors with his wife, Holly, and their two children, Mac and Bella. If Andy could be anywhere right now, he’d be on a deep-sea fishing boat.
Latest insights from Andy
How Much Does UX Cost? A Real-World Guide to Strategic UX Investment
Wondering how much UX design really costs? Learn what drives the price—from quick wins to full strategy—and how to invest wisely in human-centered design.
How Long Does UX Design Take? Demystifying the UX Timeline
How long does UX take? Many companies underestimate the timeline, leading to rushed products and bad user experiences. This article breaks down the UX process, risks of short timelines, and how to set realistic expectations.
4 Must-Have Qualities in a UX Hire
Learn four key qualities to look for when hiring UX talent. Discover how empathy, problem-solving, communication, and humility play a role in building a strong UX team in this insightful podcast episode.