Ben Rendall
Senior UX Designer
Ben is a Senior UX Designer, managing projects and solving problems in complex industries for the last 7 years at Visual Logic.
On a typical day, he’s meeting with clients, synthesizing user data, and brainstorming design ideas. Watch out though, he’ll try to throw in a pun or a dad joke when you least expect it.
Ben is highly creative with a background in art and design. He enjoys channeling this creative spirit into understanding and modeling both users and systems to help teams collaborate better. In his time at VL, he’s ventured into healthcare, cybersecurity, networking, space and military domains.
Ben is a proud dad, husband, and dog owner. In his free time, he writes and records piano-pop music in his basement, and watches too many sports to realistically keep up with.
Latest insights from Ben
Your AI Strategy Needs More Than a Chatbot: Three Levers to Guide Your AI Strategy
Define how your AI should behave before choosing interfaces. Learn the three levers—user intent, agency, and presence—that shape a trustworthy AI strategy.
Most Teams Make Personas. Few Build Worlds.
Most UX teams stop at deliverables. Learn how worldbuilding turns personas, journeys, and systems into believable, testable models that guide better design.
The Green Grass Dilemma: When MVPs Fall Short
When MVPs fall short, users feel stuck—not empowered. Learn how to build Minimum Viable Products that actually lead to better outcomes and lasting value.