Blog Posts
Keep the ribs out of the bread basket: The importance of setting a clear team vision.
Have you ever had a vision that seemed so abundantly clear that it didn’t even cross your mind that someone else wouldn’t see it the same way? So why don't they? What happens in translation?
Conversational Content is King
Customers are the driving force behind business strategy. It’s no longer enough to have a product that functions — there is now an expectation that a product should delight. The only way to know how someone feels when using your app, walking through your store, or calling your support team, is to let them tell you. We are in the age of the customer, and it’s high time we embrace it.
UX in Agriculture: What are we trying to do?
In farming, the precision agriculture ecosystem relies heavily on agronomic advisers, and software companies aren’t capitalizing on the existing gaps. Instead, it seems as though the focus has remained on digitizing the paper filled binders and modernizing (improving the short-term user experience), but not modifying, the processes of yesterday.