Blog Posts
The UX Brain: How To Understand Users
The human brain is made up of separate parts, each responsible for performing its unique function: the hippocampus regulates emotions, the frontal lobe helps with problem solving and storing...
A Good Story Helps Unify Product Teams
Stories were told long before words were ever written to help people make sense of life (think cave drawings), and they have persisted as a universal tool used to pass on
Is UX a form of marketing?
Our short answer? Yes. And here are our thoughts behind it. If you’re in marketing, you may not pay a lot of attention to user experience design. It might seem like something that should be confined...