Blog Posts
Empathy is a muscle. Let's use it.
In the end, I don’t really care what you call it: sympathy, empathy, compassion, love, understanding. I’m just calling on all of us to listen more—to make people feel heard and understood. Of course this will make us better UX practitioners, but it will also make us better people.
A Lesson from Chick-fil-A: Don't Serve Chicken, Serve People
Chick-fil-A has established themselves as an organization who focuses on culture and values. They disrupt the old way of thinking about fast food as they take their customer's experience to the next level. Each of their highlighted service points can be translated to familiar steps in the UX/CUX process.
Do you know your user? The importance of user research.
Knowing your target users is the key to a great user experience. You simply can’t design a custom experience unless you have a deep understanding of the people using it. When you know your users, UX becomes a market differentiator because it gives customers the sense that the product is tailored to them.