Blog Posts
Scientific Rigor and User Testing: How to Remain Unbiased in a World that Wants Results
A little while back, a study was published that examined the results of studies from cognitive and social psychology, revealing that only 36% of original studies, when replicated, yield near-same...
UX on the Move: How Can I Optimize UX across platforms?
From the moment you wake up to the minute you plug in your phone for the night, you’re surrounded by technology. It’s in your pocket, on your desktop, in your car, and maybe even on your wrist. It’s...
Does Customer Age Matter For My Product?
Age is a sensitive subject. It strikes chords and conjures preconceptions about a person’s worldview and, frankly, their capabilities. But is there value in age-related stereotypes?...