Nick Bray

Nick Bray

Director of UX Design

Nick is the Director of UX Design and started when VLG consisted of just four people. You will generally find him at the whiteboard (his home away from home), building client relationships, reviewing design decks or mentoring designers. He thrives on conceptualizing ways to solve tough problems with the help of his fellow team members. Nick has earned the nicknames Graphical Wizard and Unicorn Man, both of which speak to his innovative disposition. Nick’s ability to shape an experience for a future vision while working within the constraints of today makes him an important asset to our design team.

Outside of making the world a better experience, you can find him enjoying life with his family and spending time outdoors. Nick is quite the hobbyist. You’ll hear him talking about biking, running, smoking meats, brewing beer, tending to his hops and playing music. Above all, he loves to laugh and spend quality time with family and friends.

Latest insights from Nick

The Tradeoff Every Product Team Faces: Global vs Local Optimization
The Tradeoff Every Product Team Faces: Global vs Local Optimization

Product leaders face a constant tradeoff; scale with global consistency or move fast with local wins. Here’s how to reduce user mental load.

How Much Does UX Cost? A Real-World Guide to Strategic UX Investment
How Much Does UX Cost? A Real-World Guide to Strategic UX Investment

Wondering how much UX design really costs? Learn what drives the price—from quick wins to full strategy—and how to invest wisely in human-centered design.

The Creative Tug-of-War Generators & Synthesizers
The Creative Tug-of-War Generators & Synthesizers

Struggling to balance creativity and execution in product development? Learn how generators and synthesizers impact collaboration, decision-making, and innovation. Discover how to align your team for success on *Humans First*.