Nick Bray

Partner & UX Strategist

at Visual Logic since 2007

Nick is a Partner and Design Strategist at Visual Logic and was one of the company’s first employees, joining when the team was just four people. Once known as the team’s graphical wizard, he now spends his days shaping business and product strategy, strengthening client relationships, and helping design and engineering teams navigate complex challenges.

Throughout his career, Nick has worked across a wide range of industries in both the consumer and military sectors, creating intuitive, user-centered solutions. His ability to think beyond constraints, connect business goals with user needs, and solve difficult problems creatively makes him a trusted partner to both the Visual Logic team and the clients they serve.

Outside of making the world a better experience, you can find him enjoying life with his family and spending time outdoors. You’ll hear him talking about biking, running, fishing, hunting, cooking and occasionally playing an instrument.

Latest insights from Nick

The Tradeoff Every Product Team Faces: Global vs Local Optimization
The Tradeoff Every Product Team Faces: Global vs Local Optimization

Product leaders face a constant tradeoff; scale with global consistency or move fast with local wins. Here’s how to reduce user mental load.

How Much Does UX Cost? A Real-World Guide to Strategic UX Investment
How Much Does UX Cost? A Real-World Guide to Strategic UX Investment

Wondering how much UX design really costs? Learn what drives the price—from quick wins to full strategy—and how to invest wisely in human-centered design.

Domain Deep Dive & Designing for Defense & UX Challenges in Military Tech
Domain Deep Dive & Designing for Defense & UX Challenges in Military Tech

Military and defense software lags behind in UX maturity due to security restrictions, bureaucracy, and outdated tools. Discover the biggest UX challenges, why usability is becoming a strategic advantage, and what commercial teams can learn from defense design. Read more.